JDDJ, the on-demand retail platform of Dada Group, is working with New Ruipeng Group, a leading platform providing pet services in China, to jointly launch an online Pet Supplies Shopping Festival. Nearly 1,000 New Ruipeng stores on the JDDJ platform join this festival. Through JDDJ's local on-demand retail service, pet owners can enjoy the convenient shopping experience of placing orders online and receiving pet supplies at home within one hour.
The pet business is an important part of JDDJ's omni-channel strategy. Products currently include pet food, pet toys, pet health care, pet cleaning and multiple other categories, and service covers Shanghai, Beijing, Chengdu, Shenzhen, Guangzhou and all first-tier cities in China. In the future, JDDJ will further provide more consumers in lower-tier markets with on-demand retail services for pet supplies.
(File photo: agencies)
In July this year, JDDJ built a cooperative partnership with New Ruipeng Group. At present, nearly 1,000 New Ruipeng stores have been integrated into the JDDJ platform.
According to a Frost & Sullivan report, China’s pet supplies market has reached a scale of 100 billion RMB ($14.78 billion), of which the offline market accounts for 58.2 percent, and online market for 41.8 percent. After the COVID-19 outbreak, the online pet market is rapidly recovering and accelerating its growth.
