Dada Group, China’s leading local on-demand delivery and retail platform, and Tyson Foods, a world-leading meat brand, announced on Wednesday that they have established a strategic partnership, leading the trend of fresh meat delivery in the field of on-demand retail in China. Jun Xue, sales general manager of Tyson China, and Wenqi Yang, head of brand business at JDDJ, signed the strategic cooperation agreement in Shanghai.
This year marks the 20th anniversary of Tyson Foods entering into the Chinese market. Tyson has become one of the largest fresh meat brands in China’s on-demand retail market, and a leader on O2O platforms in the fresh food category. Tyson has established an industrial chain of high-quality protein products in East, South, Central and Northeast China, becoming the top fresh meat brand with the most extensive market coverage.
Fresh food is one of the key categories of JDDJ’s development strategy in 2021. Through this win-win cooperation, Tyson has become an important national strategic partner of JDDJ in the field of on-demand retail of fresh food. At the same time, the omni-channel digital solutions independently developed by JDDJ can help Tyson promote digital transformation in terms of market trend analysis, product traceability systems and targeted satisfaction of consumer needs. With efficient and high-quality omni-channel marketing events, Tyson China will realize rapid growth in the O2O channel.
“Tyson has consistently provided secure and superior fresh meat products for Chinese consumers. The ‘Healthy China’ strategy is one of the key parts of China’s 14th Five-Year Plan (2021-2025). This dovetails with Tyson’s commitment to improve the nutritional diet of Chinese consumers. JDDJ is Tyson Foods’ first national on-demand retail platform strategic partner. We believe that this strategic cooperation can facilitate the digital upgrade of on-demand retail, and spur domestic consumption,” said Jun Xue, sales general manager of Tyson China, at the signing ceremony.