China's leading local on-demand delivery and retail platform Dada Group announced on Tuesday that the firm's crowdsourced delivery platform, is launching an upgraded "Dedicated Delivery" service for chain retailers. 

Started in 2019 and having served many well-known chain retailers including Walmart, Yonghui, Sam's Club, 7 Fresh, Quanyuantang Pharmacy, Nepstar Drugstore, JD Store, and Huawei Store, this service will further enhance Dada Now's omni-channel fulfillment solutions.

Leveraging cutting-edge proprietary technologies and deep insights into the logistics industry, Dada Now has developed into a leading local on-demand delivery platform in China open to retailers and individual senders across various industries and product categories. As of March 31, 2020, Dada Now’s service covered more than 2,400 cities and counties in China. 

Dada Now provides "crowdsourced rider" and "crowdsourced and stationed rider" delivery solutions, based on each brick-and-mortar store’s online to offline ("O2O") requirements, order categories, peak times and other characteristics through the intelligent analysis of big data. Leveraging a hybrid “crowdsourced and stationed rider” model, Dada can ensure efficient delivery performance. Furthermore, Dada Now’s Dedicated Delivery service also customizes the service specifications in different industry segments and geographic regions. 

"Our dedicated delivery service focuses on each retailer’s unique on-demand delivery needs, to ensure that Dada Now can offer innovative and personalized products and services to our partners," said Philip Kuai, founder, chairman and CEO of Dada Group. "By helping more chain retailers enhance their local delivery service capabilities, we offer a more convenient shopping experience to customers across the country."

In conjunction with this announcement, Dada Now has developed special delivery uniforms based on the requirements of chain retailers as well as upgraded delivery equipment for different types of orders. To date, Dada Now has offered customized delivery uniforms for partners including Yonghui Supermarket and will launch new uniforms and equipment especially for Sam's Club next month.