From mango chocolate to sauerkraut-flavor potato chips, Dada Group’s JDDJ Data Research Institute released a report about on-demand snack consumption trends on Tuesday.
The report offers data-driven insights into the rapid growth of on-demand snack food trends based on data from JDDJ, a grocery delivery unit Dada acquired from JD.com in 2016, online-to-offline (O2O) experience and partnership with PepsiCo Food.
JDDJ snack food sales grew 91 percent in 2020, said the Report on On-demand Consumption Trend of Snack Food. Most popular was puffed food, chocolates and biscuits, while wafers, bulk food and chocolates saw the fastest year-on-year increase.
Supermarkets accounted for 80 percent of JDDJ snack sales as consumers tended to buy from supermarkets they previously visited, the report said.
Customers also bought snacks at convenience and grocery stores where potato chips and spicy strips were favored for daily consumption with chocolate gift boxes more popular on festive occasions.
JDDJ cooperates with more than 150 brands in omni-channel retail. JDDJ promotes sales and marketing including super brand days and supermarket brand seasons.
A JDDJ-PepsiCo Food marketing campaign launched in April 2020 saw a 220 percent increase in sales among participating snack brands compared to the same period last year.
In August 2020, JDDJ cooperated with Yili, P&G, Mars Wrigley and Mondelēz on the Super Fan Day marketing event in which participating brands saw total sales growth triple year-on-year.