BRI NEWS Dada, JD gear up for Double 11 shopping festival


Dada, JD gear up for Double 11 shopping festival

People's Daily app

15:44, October 21, 2021

Dada Group, China's leading local on-demand delivery and retail platform, and jointly launch the "Nearby" (or "Fujin"), a new tab on the homepage of's app, designed to connect customers to nearby offline stores, such as supermarkets, pharmacies or convenience stores, and deliver a more convenient, affordable and speedy online shopping experience.

Huijian He, Vice President of and Dada Group, and Head of the JD Omni-channel Home-Delivery Department, speaks about Nearby tab.

A few days ago, and Dada Group officially launched “Shop Now”, the JD Xiaoshigou, a jointly built new business dedicated for JD's on-demand consumer retail section, with the model of “order online, delivery from store, within one hour”.

"Now, we have made another major stride forward in pioneering a new e-commerce model which consolidates all the capabilities of one-hour shopping within the eco-system and becomes the first to launch the dual homepages on an app incorporating both B2C and on-demand retail and delivery,” said Huijian He, Vice President of and Dada Group, and Head of the JD Omni-channel Home-Delivery Department. “In the coming JD Double 11 this year, ‘Nearby’ will provide the best products, services and fulfillment for consumers by leveraging JD ‘Shop Now’."

With the dual homepage, JD’s users can smoothly switch between B2C services and local on-demand services. By clicking on the new Nearby tab, JD’s users will discover offline stores labeled “Shop Now”, and purchase from the ones within a 3-5 kilometer radius of their shipping address in a wide array of offerings – including fruits, vegetables, medicines, electronic accessories, home appliances, beauty products, and apparel, and enjoy one-hour delivery service.

The offline stores’ digitalization benefits from the market-tested capabilities of Dada Group’s JDDJ, Dada Now and Haibo System, which deliver integrated solutions to help retailers and brand owners accelerate digital and omni-channel capabilities, while reducing costs and improving efficiency.

By integrating offline and online channels, has joined forces with Dada to provide users with greater convenience and personalization with a new feature aimed at offering users the ability to easily discover their local businesses.

The 2021 Double 11 Shopping Festival, one of the largest online shopping extravaganzas in China that attracts hundreds of millions of customers each year, will see and Dada bringing the best offerings and services to their customers with the Nearby for the first time, allowing customers to enjoy speedy, convenient and seamless online shopping as they snatch up deals offered by their favorite brands.'s Double 11 campaign this year sees the highest number of brick-and-mortar retail stores participating, and will launch 8 omni-channel IP marketing campaigns, with more than 30 brands such as Procter & Gamble, Yili, Mengniu and Nestlé. and Dada kicked off Double 11 sales at 8 p.m. on Monday, four hours earlier than the previous starting time, meaning customers won’t have to stay up late to enjoy the deep discounts this year. is set to coordinate its online and offline channels and bring together its partner sellers and brands to create an immersive stay-at-home shopping journey for consumers.

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