GAC Motors, a subsidiary of China’s auto giant GAC Group, has demonstrated smart manufacturing capabilities and Chinese craftsmanship-level quality in its globalization path.
China exported 950,000 vehicles in the first half of 2021, growing 118% from the same period last year.
As the pioneer of China-led technological innovation, GAC Motors has a global sales network and operations in 26 countries and regions, covering the Middle East, Southeast Asia, Eastern Europe, Africa, and the Americas.
Telling the story of "Chinese craftsmanship”
In 2021, GAC Motors officially released the slogan “GO AND CHANGE”, reflecting the brand’s dedication to tell the story of “Chinese craftsmanship” in foreign countries. “Chinese craftsmanship” represents an attitude of dedication and excellence, which is demonstrated by GAC Motors vehicles’ high standard of screening of every component and the intensive endurance test of over 4 million kilometers.
Ranking first in JD Power’s China New Car Quality Research for eight consecutive years, GAC Motors’ quality is recognized by international authorities, breaking the stereotypes of Chinese products.
In October 2021, GAC MOTOR staged a magnificent lighting display at the Burj Khalifa in Dubai, UAE. As the first-ever Chinese domestic car brand to be featured on the world’s tallest building, GAC MOTOR illustrated the new heights that have been reached by Chinese manufacturing technology. (Photos: GAC Motor)
Expanding through co-branding
In response to new trends and challenges in the automotive industry, GAC Motors takes a flexible and proactive approach to developing international markets.
In 2021, the company began a partnership with Stellantis Group, the world-renowned automotive company, to explore the Mexican market through a co-branding model. The first batch of co-branded Dodge Journeys were delivered to Mexico on September 2021 and officially launched in the Mexican market in November. The model’s debut was well received for its quality and technology, with over 400 units pre-ordered in less than a month.
GAC MOTOR and Stellantis roll out the first batch of co-branded vehicles
A Mexican media commented: “Joining hands with a reputed car brand in quality will bring another success for Dodge Journey in Mexico.”
The Dodge Journey car launch is widely praised by Mexican press
In 2021, GAC Motors reported exported up to 4,000 vehicles to Mexico, with expected total exports of 36,800 units.
The Mexico Exports Launch Ceremony
The cooperation with Stellantis is an important attempt by GAC Motors to implement GAC Group’s internationalization strategy. It effectively integrates the resources of both parties and improves market developing efficiency. The novel cooperation model has quickly aided GAC Motors’ overall R&D capabilities and strengthened its product quality systems, while enhancing the brand with overseas market experience.
Integrating in overseas markets
GAC Motors also maintains a strategy of localized operations to assist dealers in key markets by optimizing their operational capabilities.
Aiding dealers facilitates the process of building an international brand. The company dispatched three separate groups of core members to the frontline this year. The staff were involved in building a global strategic platform in Hong Kong, setting up an office in the Middle East, and assisting dealers in Russia.
The continued strengthening of localized operation systems has greatly enhanced the level of customer service and profitability of dealers in key markets in 2021. The localized operation system plays an important role in promoting the effective development of overseas businesses.
GAC Motors has narrowed the distance between the brand and customers through active participation in local social and cultural life. The past year has seen the company build strong ties with global consumers through partnerships with major sporting events.
In September, the company’s vehicles made an appearance at the 40th ANFP Copa Chile, the country’s most important national football event. Its GS4 took part in the excitement of football by carrying the championship trophy to the finals.
GAC MOTOR as an official partner of Copa Chile 2021
Responsibility of a great nation
GAC Motors actively participates in China’s Belt and Road Initiative and has achieved fruitful results. It has become an important force in the rise of “Made with Chinese Technology” and promoting China’s opening-up initiatives.
One thousand vehicles were delivered to Lagos, Nigeria on October 2021 for a government implemented project, “Lagos Ride”.
1,000 GAC MOTOR vehicles ready for delivery to Nigeria, marking a breakthrough for Chinese vehicles in Nigerian public projects
The project is a breakthrough for Chinese cars in the public transport sector of Nigeria. The company has also jointly established a car assembly plant with the Lagos state government. It is the first Chinese car company to undergo SKD assembly in Nigeria. The plant is now fully operational and would drive the development of the region’s car industry.
GAC Motors is driving the economic development of countries along the Belt and Road Initiative while growing its own business prospects. Its actions are evidence of a brand from a great nation undertaking its social responsibility.
Steady growth
A lengthy accumulation of efforts leads to progressive results. In 2021, the company was expected to export over 20,000 units of vehicles, reaching a 66% year-on-year increase. Operating revenue is anticipated to grow by 59% to RMB 1.78 billion.
This year, the company was also presented with several important international awards, including UAE’s “Best Chinese Automotive Brand”, Nigeria’s “Automobile Enterprise of the Year”, the “2021 Twitter China Overseas Leading Brand Awards”, and the “PR Newswire New Communications Award 2021 – Brand Expansion Award”. The GA6 was declared “Best Mid-Size Sedan ”, the GS5 the “Best Design Mid-Size SUV”, the GN6 the “Best MPV of 2021”at the Jeddah International Motor Show, and the GS8 was recognized as Nigeria’s “Most Fascinating SUV”.
In terms of marketing, the company’s social media accounts have reached one million followers, and the brand was given the “2021 Mawards Best Social Media Marketing Award”. The data proves that GAC Motors has been victorious in this wave of technological revolution and industry change. With high quality and innovative products, the company continues to provide pleasant experiences and lasting value to worldwide customers.
GAC Motors shoulders GAC Group’s globalization mission and internationalization strategy of “strong focus, promoting synergy, empowering together, and creating quality”. The goal is to build a brand reputation of reliable quality and innovative technology to demonstrate “Chinese craftsmanship” to the world, and become a paragon for Chinese brands expanding abroad.