Dada Group, China's leading local on-demand delivery and retail platform, announced on Wednesday record sales during JDDJ's 6th annual 1020 Supermarket Shopping Festival, which is the biggest O2O shopping festival connecting supermarket chains in China, and ran from October 12 to October 21.
This year, the festival, which covered more than 1,000 cities and counties in China for the first time, offered promotions to consumers across the country, and drove activity on the JDDJ platform for supermarkets and other retailers. Internally-collected data showed that refrigerated goods, produce, grains and oil, cosmetics, and snack foods were the top five sales categories at this year's festival.
Lower-tier markets continue to be a major driver of JDDJ’s growth, and sales in tier-three and tier-four cities during the festival were 4.4 times higher compared to last year. Many tier-three and tier-four cities, such as Zhanjiang and Maoming in Guangdong, Mianyang in Sichuang, and Guilin in Guangxi, showed strong consumption trends equivalent to that of tier-one cities. According to JDDJ data, imported oils, milk powder, and skin care products were the most popular products in lower-tier cities this year. The peak day sales of some lower-tier cities, such as Jiangmen in Guangdong, Guigang in Guangxi, Xianning in Hubei, and Honghe in Yunnan were more than five times their daily average sales in June.
Many major supermarket chains participated in the festival, including Walmart, CR Vanguard and Yonghui. All Walmart stores in China joined the 1020 Shopping Festival this year, delivering the highest number of sales out of all of JDDJ’s retailers. Walmart’s prevalence has been growing in China’s tier-one cities and the number of single-day online orders in many Walmart stores exceeded 1,000. A new record of more than 1,600 CR Vanguard stores also participated in the festival for the first time, boosting the chain’s sales by two-and-a-half times over last year.
In addition to retailers, there were also many fast-moving consumer goods (FMCG) brands in this year's 1020 Supermarket Shopping festival. Many brands also saw an increase in sales: Yili sales were 2.8 times higher compared to the same period last year; Mengniu sales was three times higher than last year; Yihai Kerry was three times higher; P&G was 2.3 times higher; and Nestlé was 2.6 times higher during the big promotion period. Together with six international brands, JDDJ organized the "big brand day" marketing campaign which pushed the overall sales of the six brands 2.4 times higher than the same period last year.