The list of Top 100 Chinese Pharmacy Chains was released on Wednesday. JDDJ, the local on-demand retail platform of Dada Group, has cooperates with 72 of the Top 100 Pharmacy Chains. Among them, all Top 100 pharmacies including Guoda Drugstores, Dashenlin, LBX Pharmacy, Yixintang, Yifeng Pharmacy have been integrated into the JDDJ platform. Membership operation and omni-channel delivery are the key factors for them to establish partnerships with Dada Group.
(File photo: agencies)
Membership operation is one of the key growth drivers for medicine and health retailers on the JDDJ platform. Membership service can effectively enhance users' awareness of pharmacies, improving user stickiness and their willingness to place orders. As of July, Nepstar is the pharmacy chain with most members on JDDJ, and the number of members increased by 3.3 times compared with last year. Besides, the number of members of Dashenlin has increased nearly four times compared with last year and the sales of its members accounts for more than 65 percent of total sales.
Dada Now, the local on-demand delivery platform of Dada Group, provides Yifeng Pharmacy, Yikang Medicine, Wanjiayan, Nepstar, LBX Pharmacy, Dashenlin, Quanyuantang and other Top 100 pharmacy chains with customized omni-channel delivery services.
"Dedicated Delivery" of Dada Now is an upgraded service for chain retailers. The service is designed to serve chain retailers across China by providing them with customized service and products and meeting their tailored needs for omni-channel delivery. Since late July, Dada Now’s Dedicated Delivery has provided "intracity delivery" service, a customized long-distance delivery service for Quanyuantang. The scope of services has been extended from 3 to 5 km around drugstores to 15 km to meet users' long-distance needs of drugs.
So far, JDDJ’s health & pharmacy has covered more than 800 cities and counties across China, while thousands of pharmacies in lower-tier cites have been integrated into the JDDJ platform last year. Meanwhile, the number of online medicine products on each store has risen to 1,000, covering epidemic protection, anti-cold medicine, gastrointestinal drugs, dermatologic medicine and other family medicine, as well as nutrition and health products. According to JDDJ, the sales of health and pharmacy products in lower-tier cities increased by 3.7 times in August compared with last year. Health products, such as Ejiao, are particularly popular in lower-tier markets.