BRI NEWS Online retailer expands partnership with supermarket chain to boost retail offerings


Online retailer expands partnership with supermarket chain to boost retail offerings

People's Daily app

22:32, July 27, 2020

Dada Group, China's leading local on-demand delivery and retail platform, and China Resources Vanguard, China's largest supermarket chain enterprise group, announced on Friday that they have expanded their strategic partnership, with a focus on omni-channel fulfillment, product management, user operation and marketing. 

To commemorate this milestone, Philip Kuai, founder, chairman and CEO of Dada Group, and Hui Xu, general manager of CR Vanguard, signed a new partnership agreement at a ceremony at Dada's Shanghai headquarters.


With a vision to "bring people everything on demand," Dada Group operates through two complementary business platforms - Dada Now and JDDJ. Dada’s marketplace model provides retailers with technology-enabled solutions to improve efficiency, and consumers with broad product selection and convenience. Since June, Dada Group has begun trading on the Nasdaq Global Market, under the ticker symbol "DADA". 

CR Vanguard is an excellent retail chain enterprise group subordinate to CR Group, a Fortune Global 500 enterprise. Earlier this month, CR Vanguard ranked first on the China Chain Store and Franchise Association's list of the "Top 100 Chinese Supermarket Chains in 2019". Nearly 60 supermarkets included on the list have partnered with JDDJ, Dada's local on-demand retail platform. 

The two companies initially established a comprehensive partnership in 2018 and have achieved significant momentum with more than 1,600 CR Vanguard stores integrated into JDDJ. Since the partnership began, CR Vanguard's sales have grown rapidly, with a sevenfold increase in 2019 compared to 2018, and the company recently set a record for single-day sales on July 18 on JDDJ. 

Dada and CR Vanguard will continue to work together to strengthen the companies' omni-channel retail and fulfillment solutions, delivery services, products and technology, while enhancing the overall user experience.

"This expanded partnership is a testament to all the successes we have achieved together over the past two years as well as our confidence in the many opportunities for collaboration ahead," said Kuai. "We recognize the impact that improved efficiencies, reduced costs, and an expanded user base can have for our partners, and we are excited to continue to advance how CR Vanguard serves its customers. Together, we will build on the impressive momentum in the business as we find innovative solutions to better meet consumers' on-demand needs and drive value for all of our stakeholders."

"Dada Group has been an invaluable partner in the development and expansion of CR Vanguard's online retail presence and digital capabilities," said Xu. "As we continue to develop our online to offline offerings, we look forward to leveraging the many insights we've gained through our partnership over the last two years for the benefit of Chinese consumers."

By prioritizing strategic partnerships, JDDJ has become a leading on-demand retail platform in China, working with prominent retailers to deliver digital solutions and grow their online sales. JDDJ covers more than 700 cities and counties across China, has over 89,000 stores on its platform and more than 27.6 million active users. In 2019, JDDJ was the largest local on-demand retail platform in the supermarket segment by gross merchandise volume, according to iResearch. JDDJ's rapid growth has continued in 2020, including during the COVID-19 pandemic, as customers increasingly shop for daily necessities such as groceries, fresh produce, healthcare and household products online.

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