BRI NEWS Online retailer installs digital growth engines for electronics stores

BRI NEWS

Online retailer installs digital growth engines for electronics stores

People's Daily app

15:34, April 12, 2021

Dada Group, China’s leading local on-demand delivery and retail platform, announced that JD Daojia (JDDJ), the on-demand retail platform of Dada, has expanded its partnership with authorized phone resellers and accelerated their digitalization process to deliver products within one hour.

As of March 2021, 670 authorized phone reseller stores have launched their services on JDDJ, covering hundreds of cities and counties in China, and had access to JD’s online channels through the Omni-channel Fulfillment Program.

A Dada Now rider receives a mobile phone at the authorized reseller store

In October 2020, dozens of authorized resellers across China have established their partnership with JDDJ with a focus on omni-channel operations and digitalization. As offline brick-and-mortar stores, authorized stores take advantage of supply chain and brand resources, while JDDJ empowers the offline stores in online traffic, efficiency improvement and user operations. The partnership also creates the micro e-commerce consumption scenarios featuring one-hour delivery service in electronic products, and speeds up the online and offline retail integration. Both sides aim to offer stellar products with affordable prices and tailored services.

Once users place orders on JDDJ’s platform, a nearby authorized stores prepares the products and Dada Now, the local on-demand delivery platform of Dada Group, delivers the digital products to the users within an hour.

In 2020, JDDJ and JD began their strategic partnership and created the Omni-channel Fulfillment Program, which enables users to place an order on JD.com to receive the product from nearby offline stores on JDDJ’s platform and enjoy Dada Now’s home delivery service. Through this program, authorized reseller stores have the access to JD’s nearly 470 million users and promote the systematic upgrading of online channels.

According to JDDJ’s 2020 White Paper on On-demand Consumption of Mobile Phones, more than 6,000 electronics stores have launched on JDDJ’s platform. Mobile phones have become the category with the most potential in the field of on-demand retail, besides fresh food and groceries.

“The era of micro e-commerce has arrived. One-hour delivery is no longer a need, but the consumer’s habits,” said Jianzhen Peng, Secretary General of China Chain Store and Franchise Association, China’s national representative for the retail and franchise industry.

“The micro e-commerce and on-demand retail for one-hour shopping, bring the great opportunity and a prevailing trend to build the omni-channel retail ecosystem in the mobile phone sector,” said Guangsen Mou, General Manager of Fashion and Digital Electronics Business Department at JDDJ. “The digitalization process would create a new growth engine for offline electronics stores. More consumers, especially young ones, demand a faster delivery service for mobile phones. The market education is emerging.”

This year’s JDDJ 415 Anniversary Shopping Festival will be held from April 8 to 18. JDDJ will partner with leading supermarket chains in China, including Walmart, Yonghui Supermarket, CR Vanguard, BBG Supermarket, Aeon, Jiajiayue, Lotus and famous brands, such as Yili, Mengniu, P&G, Unilever, Yihai Kerry, Mars Wrigley, PepsiCo, Nestle, as well as over 100,000 merchant stores on the platform to create a "One-hour Shopping Carnival”. This provides consumers in nearly 1,400 counties and cities in China with "one-hour delivery" services for all categories of products, such as supermarket groceries, fresh meat and eggs, daily necessities, mobile phones and electronics, beauty products and clothing.

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