BRI NEWS Online retailer JDDJ forges partnership with 30 supermarket chains in China


Online retailer JDDJ forges partnership with 30 supermarket chains in China

People's Daily app

14:28, June 17, 2021

Dada Group, China’s leading local on-demand delivery and retail platform, announced on Wednesday that JDDJ, Dada’s on-demand retail platform, has established partnerships with 30 more leading supermarket chains, such as MeetAll in Shanxi, Xiangjiang General Store in Hunan, Baijia Supermarket in Gansu, Youhao Supermarket in Xinjiang, and Aijia Supermarket. JDDJ has partnered with 75 of the top 100 supermarket chains in China, further strengthening its leading position as China’s largest local on-demand retail platform in the supermarket segment.

While establishing partnerships with more top 100 supermarkets and regional leaders, JDDJ has also rapidly expanded its one-hour shopping service to lower-tier cities. The platform now covers Xinjiang, Ningxia, Qinghai, Gansu, Shaanxi and other provinces in northwestern China. During the 6.18 Grand Promotion this year, residents in northwestern cities can also enjoy the on-demand retail shopping experience on JDDJ, by placing orders through mobile phones and home delivery within one hour.

The brick-and-mortar stores are ready to embrace and improve their digital capabilities. In addition to launching stores on JDDJ, Wuika Times, Haojiaxiang, and Aijia Supermarket have signed contracts with Dada Group to adopt the Haibo System and the SaaS system independently developed by Dada. The system provides merchants with omni-channel digital solutions that integrates picking and order fulfillment, marketing promotion, membership operation, product management, and financial reconciliation.

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