BRI NEWS Over 200 Dell Stores launched on and JDDJ


Over 200 Dell Stores launched on and JDDJ

People's Daily app

15:47, September 29, 2021

Dell Technologies, JD Group, and Dada Group announced on Wednesday that they will strengthen their partnership in promoting the digital transformation of physical stores, creating an innovative omni-channel retail growth model and one-hour services ecosystem for digital products. The three companies signed an agreement in Beijing on Tuesday.

Signing ceremony between Dell, JD, and Dada Group

To date, 79 Dell retail stores and 123 of Dell’s Alienware retail stores have launched on and JD Daojia (JDDJ), Dada’s on-demand retail platform. When Chinese consumers order via and the JDDJ platform, digital products are delivered to them from the nearest Dell store within one hour by Dada’s delivery riders. In the future, the three companies will partner to further expand the service radius of one-hour delivery, bringing a convenient shopping experience for digital products to more consumers.

In the partnership, the three companies will collaborate deeply in product management and digital marketing, and refine user operation and optimization of fulfillment efficiency. Leveraging the strengths of supply chains and digital platforms, JD and Dada Group are committed to offering more Chinese consumers with convenient on-demand retail service for digital products, while accelerating the digital transformation of Dell physical stores.

In January 2021, Dell’s Alienware established a close partnership with JDDJ to create a one-hour service ecosystem of digital products. This marked JDDJ as the first on-demand retail platform in China to launch Alienware physical stores and products. As a leader in the global PC game industry, Alienware’s digital products have been favored by Chinese consumers since becoming available for sale in China. According to JDDJ, sales of Dell products on the platform this August increased by nearly 10 times compared with June.

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