SAN FRANCISCO, Oct. 20 (Xinhua) -- Amazon announced on Wednesday at the Accelerate 2021 conference that more than 100,000 brands have started selling in its U.S. store so far this year.

File photo: VCG

The sales by brands were up 60 percent year over year for the 12-month period ending June 30, 2021, the announcement said.

"We're dedicated to helping them share their story and products to customers around the globe," said Ian Simpson, Vice President of Selling Partner Tools and Services at Amazon. "We are constantly innovating for brands and excited to share some of our latest tools, services, and other benefits."

New tools, services, and benefits for brands selling on Amazon include the Amazon Brand Referral Bonus, Amazon Customer Engagement tool, A+ Story Cards, and Customer Review Resolution tool, according to the company.