BUSINESS Apple shares plunge after guidance cut

BUSINESS

Apple shares plunge after guidance cut

Xinhua

23:52, January 03, 2019

NEW YORK, Jan. 3 (Xinhua) -- The US tech giant Apple saw its stock price plunging more than 9 percent in early trading on Thursday after the company issued lower guidance for fiscal 2019 first quarter.

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File photos: VCG

In a letter to investors from CEO Tim Cook on Wednesday, the company lowered revenue guidance to $84 billion, down from the $89-93 billion range it had previously projected.

The gross margin stood at approximately 38 percent, according to the letter, also lower than previous estimate.

Apple attributed the lowered guidance to four main factors, namely the timing of iPhone launches, a strong US dollar, constrained sales of products including Apple Watch Series 4 and iPad Pro among others, and economic weakness in some emerging markets.

Cook also said in the letter that fewer carrier subsidies, price increases based on the strength of the US dollar and cheaper battery replacements caused the weak iPhone upgrades for the quarter.

Apple shares traded as low as $142.81 apiece, or nearly 10 percent lower on Thursday, registering a 52-week low. The company's stock price hit 52-week high three months ago at $233.47 apiece.


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