BUSINESS Boom in new shopping modes across China

BUSINESS

Boom in new shopping modes across China

People's Daily Online

17:24, February 21, 2019

(Photo: Xinhua)

Shopping in brick-and-mortar stores is still commonplace in China, but this traditional model is changing with the growing development of new retail modes such as e-commerce, intelligent unmanned stores and “store + community service”.

In recent years, many retailers have been incrementally innovating traditional shopping modes, with customers as the priority. “We want to make our supermarkets more customer-friendly,” said Li Yanchuan, director of Beijing CSF Market, a Beijing-based supermarket chain.

Lego area in CSF Market (Photo: People's Daily Online)

She added that CSF Market had renovated their branches according to different customer groups. For example, in a branch which welcomes predominantly female customers, a Lego area and a senior clothing section have been built, given the fact that women more often purchase items for their children and parents.

More tech-savvy retailers are developing online services, which has helped them bring in a higher sales volume.

Walmart, an American multinational retail corporation, has expanded their e-commerce presence in China. In 2018, Walmart’s annual turnover in Chinese e-commerce increased by 150 percent, marking its third consecutive year of growth over 100 percent. Some items generated a turnover of more than 5 million yuan during the Chinese Spring Festival.

A research report by the China Council for the Promotion of International Trade showed that retail is closely related to scientific and social development. As China’s GDP per capita now exceeds $8,000, more shopping malls and boutiques selling imports and high-end products will pop up across the nation.

24/7 book-sharing store in CSF Market (Photo: Courtesy of CSF Market)

Some supermarkets have already launched community service centers, offering a convenient shopping experience for those living nearby. Many daily demands can be met, such as shoe repair, laundry and mobile phone repair. A CSF Market branch has even established a 24/7 book-sharing store, where people have access to thousands of books for free.

Supermarkets are expected to focus more on customer-friendly services in the near future, integrating online and offline channels to allow consumers easier and faster access to goods with a high quality and low price.

Terms of Service & Privacy Policy

We have updated our privacy policy to comply with the latest laws and regulations. The updated policy explains the mechanism of how we collect and treat your personal data. You can learn more about the rights you have by reading our terms of service. Please read them carefully. By clicking AGREE, you indicate that you have read and agreed to our privacy policies

Agree and continue