Customers can now order daily milk deliveries through Bright Dairy's Tmall store. (Shine.com)
Bright Dairy says its latest fresh milk products will debut on Alibaba's online retail site Tmall and through its existing delivery network at the same time.
The announcement follows the signing of a strategic partnership and business restructuring framework with Tmall in May.
Seven types of products will be available through its Tmall store, including those with vitamin D supplements, calcium, probiotics and Omega-3 fatty acids.
Fresh milk deliveries will be handled by the company’s existing network.
“We hope to combine our expertise with Tmall's digital infrastructure to enhance awareness of fresh dairy products and shape new consumption trends," said Lu Junfei, vice president and head of marketing.
The Tmall store allows shoppers to order daily deliveries of fresh milk for specific periods depending on consumer preference.