BUSINESS CAAM: More action needed to boost car sales


CAAM: More action needed to boost car sales

China Daily

09:43, August 20, 2019

Officials at China's leading auto industry association are calling for local authorities to implement the central government's guidelines for boosting car consumption in the wake of vehicle sales in the country having fallen for 13 months in a row as of the end of July.


Of China's top 10 automotive groups, only Great Wall Motors, which owns the upscale Wey brand, and FAW saw their sales grow in July. (Photo: China Daily)

Overall vehicle sales in the world's biggest vehicle market stood at 1.8 million in July, falling 4.3 percent from the same month last year, according to the China Association of Automobile Manufacturers.

Total sales in the first seven months of this year totaled 14.13 million, down 11.4 percent year-on-year.

The association expects the fall to become less severe in coming months because of a lower comparable base figure from the second half of last year and because of the measures implemented to help with car consumption.

It estimated that China's vehicle sales would drop 5 percent this year from 2018 to 26.68 million vehicles. It has also trimmed its forecast for a rise in new energy vehicle sales to 1.5 million from a forecast of 1.6 million made at the start of the year.

"However, we haven't seen many local governments come up with specific measures to implement the guidelines," said Xu Haidong, a deputy secretary-general of the CAAM, when the association released the latest sales figures last week.

The central government has since January been trying to boost consumption of a wide range of goods including vehicles, asking local authorities to offer subsidies or other forms of assistance and more importantly ease restrictions on purchasing and using vehicles, especially new energy ones.

"If you take a close examination of the potential customers, you will find those who want to buy cars and can afford them are residents living in cities where license plates are rationed," said Xu.

"In other parts of the country, even if you offer them a bonus of thousands of yuan, people are unlikely to buy cars. They would rather set the money aside (when the economy is not very good)," he said.

Shi Jianhua, another deputy secretary-general of the CAAM, agreed that financial stimuli are neither effective nor healthy measures in the long run for China's auto industry.

"I would rather the local governments remove the restrictions and leave it to the market. Then I believe there is still much room for growth in coming years as we are seizing the opportunities of smart and connected vehicles."

Currently in China at least nine cities including Beijing, Shanghai and Tianjin have imposed restrictions on car purchases.

So far, only Guangzhou and Shenzhen, both in South China's Guangdong province, have decided to offer more license plates than previous designated quotas, but others have not shown signs of following suit.

The prolonged sales decline in the country has made many local carmakers, including Geely, cut expectations on sales and profit.

China's largest private carmaker, Geely saw its sales in July slump 24 percent.

In the first seven months, its total sales stood at 743,100 vehicles, accounting for 55 percent of its trimmed goal of 1.36 million for the year.

It is not alone. Among China's top 10 automotive groups, only two saw their sales grow in July - Great Wall and FAW, according to statistics from the association.

International carmakers are not insolated. GM's two joint ventures-SAIC-GM and SAIC-GM-Wuling - saw their sales in the first seven months drop 13 percent to 945,646 and 28 percent to 853,212, respectively.

French carmakers have been further marginalized. The market share of Peugeot, Citroen and Renault combined was a meager 0.7 percent in the first seven months, down from 1.6 percent in the same period last year.

PSA Group's Chinese joint venture Dongfeng Peugeot Citroen Automobiles has decided to halve its workforce to 4,000 as it closes one plant and sells another.

"We're just a whisker away from having to withdraw from China," one person close to the PSA board told Reuters. "It really is that serious."

Its sales in the country shrunk almost threefold to 251,700 vehicles last year from a 2014 peak of 731,000, according to Reuters.

Premium carmakers have managed to grow though despite the headwind in the overall car market.

Lexus, Toyota's premium arm, saw its sales from January to July total 109,933, up 31 percent year-on-year.

Mercedes-Benz's July sales grew 11 percent from July 2018 to 60,093, bringing its sales in the first seven months to 410,097, up 2 percent year-on-year. Audi delivered 56,365 vehicles in July, up 6.1 percent from one year earlier.

Sales from January to July grew 2.5 percent year-on-year to 368,867 in its largest market.

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