BUSINESS Carrefour, JD Daojia form strategic alliance


Carrefour, JD Daojia form strategic alliance

People's Daily app

20:09, October 17, 2018

China's leading on-demand logistics and omnichannel e-commerce platform, Dada-JD Daojia, recently announced the formal collaboration with French retail giant Carrefour. It is expected to have approximately 200 Carrefour stores present on JD Daojia till the end of the year, with 158 stores in 31 major cities already joining last month. Following deeper collaboration, the online sales of Carrefour increased 720% compared to the previous month's data. According to Dada-JD Daojia, Carrefour has displayed approximately 4,000 items on the platform, including the categories of fresh fruit and vegetables, beauty care, baby and toddler products and groceries.


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Dada-JD Daojia is China's leading on-demand logistics and omnichannel e-commerce platform. The company includes two integrated businesses:"Dada" and "JD Daojia". Dada is an on-demand logistics platform with operations covering more than 400 major cities across China, serving over 1.2 million merchants and 50 million individual users, with a peak of 10 million daily orders. JD Daojia, is an omni-channel e-commerce platform with more than 50 million registered customers and 25 million monthly active users in approximately 45 major cities across China, delivering a peak of 1 million daily orders.

Through the advantage of digitalization and experiences, JD Daojia is empowering traditional retailers with online "energy", believed that Carrefour will achieve rapid growth in its online sales segment in the near future. JD Daojia will empower Carrefour in several aspects. First, in terms of online traffic, JD Daojia (with its 50 million registered users) and JD will lead tremendous increases in online traffic to Carrefour; second, JD Daojia has also built the independent warehouse exclusively for Carrefour in order to reduce the picking time and enhance the picking efficiency;  and third, the on-demand logistics Dada utilizes the AI-collated big data and intelligent order allocation to reduce the delivery time and increase efficiency, thereby ensuring the orders can be delivered to customers on time and provide them with a better customer experience.      


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Another retail giant partner is Walmart. Dada-JD Daojia's partnership with Walmart dates back to 2016 when it invested $50 million, and Walmart added a further investment of $500 million with JD in August this year. 

For the convenience stores, JD Daojia not only collaborated with 7-Eleven, FamilyMart and Lawson, but has also worked closely with over 50 national and regional chain brands such as OurHours, Today and Liangyou. In the first half year of 2018, the orders of cooperative convenience stores who partnered with JD Daojia neaerly doubled.  

JD Daojia has also dominated the field of medical health for several years, and already tops the industry. Top 10 pharmacies are all the partners of JD Daojia and have developed deep strategic cooperation.

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