Dada's delivery man and logo of CR Vanguard. [Photo: kuai.imdada.cn and Sipa)

Dada Group, China's leading local on-demand delivery and retail platform, and supermarket chain enterprise group China Resources Vanguard announced on Friday that they have expanded their strategic partnership, with a focus on omni-channel fulfillment, product management, user operations and marketing.

The two companies have and will continue to work together to strengthen the companies' omni-channel retail and fulfillment solutions, delivery services, products and technology, while enhancing the overall user experience.

For instance, JD Daojia will provide CR Vanguard with integrated fulfillment solutions, including full warehouse, half warehouse and store warehouse, while Dada Now, Dada Group's local on-demand delivery platform, will offer omni-channel delivery services to CR Vanguard's stores, including on-demand and intracity delivery services.

JD Daojia's smart product assortment and inventory management system will improve the efficiency of product operations and expand the reach of CR Vanguard's platform.

Dada and CR Vanguard initially established a comprehensive partnership in 2018 and have achieved significant momentum with more than 1,600 CR Vanguard stores having been integrated into JD Daojia, the local on-demand retail platform of Dada.

Since the partnership began, CR Vanguard's sales have grown rapidly, with a sevenfold increase in 2019 compared to 2018, and the company recently set a record for single-day sales on July 18 on JD Daojia.

"We recognize the impact improving efficiencies, reducing costs and expanding user base can have for our partners and we are excited to continue to advance how CR Vanguard serves its customers. Together, we will build on the impressive momentum in the business as we find innovative solutions to better meet consumers' on-demand needs and drive value for all of our stakeholders," said Philip Kuai, founder, chairman and CEO of Dada Group.