Dada-JD Daojia, China's leading on-demand logistics and omni-channel ecommerce firm, announced on Monday that it has set several new sales records in the 1020 Supermarket Shopping Festival. 

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The total sales on its platform nearly doubled from last year. While the sales of supermarkets and convenience stores have doubled, the sales in low-tier cities were 4.2 times last year's.

During the shopping festival, Dada-JD Daojia also launched the supermarket's omni-channel fulfillment solutions, which contribute to dealing with the biggest challenges for supermarkets' digitization – efficient fulfillment of multi-channel orders. The middle platform system developed by Dada-JD Daojia has been rapidly applied in most supermarket chains like Aeon and Huaguan in China. The solutions which integrate warehousing, picking and distribution have proven to significantly improve supermarkets' efficiency and guarantee one-hour delivery of omni-channel orders.

At the same time, the Hurun Research Institute released its first Hurun Global Unicorn List 2019 on Monday, a ranking of the world's non-public billion-dollar tech 'start-ups' founded in the 2000s. Dada-JD Daojia ranked 57th of 494 unicorns and 6th in logistics firms.

Dairy, vegetables, paper, fruits, grain and oil have become the most popular supermarket products during the one-week shopping festival, held from October 14 to October 20, while festival supplies, auto products, small appliances, textile and maternity products are the top 5 categories with the quickest retail growth.

The sales of supermarket and brand partners on Dada-JD Daojia's platform also achieved rapid growth at the 1020 shopping festival. Walmart's sales double compared to last year, Yonghui grew by 3.1 times, Vanguard increased by 5.4 times, and 7 FRESH by 4.1 times. Meanwhile, the total sales of Unilever’s products increased by 1.26 times. The sales of Huamu Planet laundry detergent, a new product of Unilever, increased 3.5 times compared to the same period in September, while sales in low-tier cites increased by 1,220% month-on-month.

People ordering through mobile phones and those waiting at home for one-hour delivery have become routine in both Beijing and Shanghai, also in tier 3-6 cities. According to the National Bureau of Statistics, online retail sales amounted to only 9 trillion yuan in 2018, while China's retail sales exceeded 38 trillion yuan this year. 

With peak order volume at the shopping festival, the supermarket's omni-channel solutions achieved remarkable business success. Stores with in-house warehouse solution had dramatically increased its contract performance, while the pick-up time  was reduced to 10 minutes, and for offline store solutions to 12 minutes. Dada-JD Daojia's delivery efficiency was 25.8% higher than July's figure.

Rupert Hoogewerf, Chairman and Chief Researcher of Hurun Report, commented on the Hurun Global Unicorn List 2019 and 494 unicorns represented by Dada-JD Daojia: "These young companies, only seven years old on average, are the world's most exciting start-ups, leading a new generation of disruptive technology."