BUSINESS Digital Canton Fair reflects new trend in China's economy


Digital Canton Fair reflects new trend in China's economy

By Yang Yang |

17:15, June 16, 2020

The 127th session of the China Import and Export Fair, held online for the first time in its 63-year history, reflects a new trend of China's economic development, reported on Monday.

People rehearse livestreaming for the Canton Fair in Guangzhou, Guangdong province, on June 12, 2020. [Photo/Xinhua]

The twice-yearly event, also known as the Canton Fair, has been considered the largest global trade fair in scale since the novel coronavirus outbreak.

Attracting some 25,000 participating companies exhibiting 1.8 million products, the digital fair is an unprecedented trade initiative, breaking through the limitations of time and space.

Hundreds of thousands of global buyers and millions of Chinese foreign trade professionals will be able to negotiate online 24 hours a day during the 10-day event, injecting new momentum into global trade.

The international purchasers can choose 1.8 million products and services showcased via various media such as photos, videos and 3D formats at 50 exhibition online areas based on 16 categories of commodities.

The opening of the 127th Canton Fair online on June 15 not only reflects China's energetic internet industry development, new digital infrastructure including 5G, cloud computing, big data, AI and IoT, and manufacturing capacity. It also shows China's determination to stabilize foreign trade and commitment to embrace globalization, making contributions to the world economy.

As a frequent participant of the Canton Fair, Midea Group promoted digital transformation four years ago and they would like to combine their previous experience with the new model of a digital fair to explore new digital possibilities for "smart manufacturing in China" to go global, said Fang Hongbo, chairman of Midea Group.

To ensure transactions at this year's digital fair go smoothly, Bank of China has brought diversified cross-border financial services and promoted exclusive foreign exchange and foreign trade facilitation measures to fight COVID-19, the Financial Times reported.

To ensure participating companies' intellectual property is protected, the organizer of the Canton Fair also established an "online + offline" complaint handling mode, providing professional support for intellectual property protection, the NetEase reported.

China's insistence in holding the Canton Fair online despite the epidemic shows that the country's determination and confidence to promote foreign trade development and opening-up will not change, said Bai Ming, deputy director of the international market research institute under the China Academy of International Trade and Economic Cooperation.

The 127th China Import and Export Fair will run until June 24 in Guangzhou, South China's Guangdong province, and it reflects the digital trend of China's economy in the future.

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