BUSINESS E-commerce festival promotes Chilean products to Chinese customers


E-commerce festival promotes Chilean products to Chinese customers

People's Daily app

22:17, December 01, 2021

A Dada rider delivered Chilean cherries and wine to guests at the opening ceremony of Sixth Chile Week on Tuesday for the launch of the Online and Offline Chile E-commerce Festival at the Chilean Embassy in Beijing.

The festival launched by delivery-retail platform Dada Group and supermarket chain logistics company Jiajiayue Group promotes and delivers high-quality imported Chilean products to customers.

A Dada delivery rider at the opening ceremony of Sixth Chile Week. (Photo provided to the People's Daily)

Jiajiayue Group’s nearly 1,000 nationwide offline stores are the main channels for customers to buy Chilean products while Dada Group’s on-demand delivery and retail platform JD Daojia (JDDJ) is cooperating exclusively for the festival.

The Chilean festival is being held simultaneously online and offline for the first time, said Huijian He, vice president of Dada Group and JDDJ general manager.

He vowed to bring consumers an upgraded shopping experience of “online ordering, home delivery within one hour.”

The two companies will bring more high-quality, convenient Chilean products such as cherries and blueberries to Chinese consumers said Zhiyi Wang, Jiajiayue Group’s general manager of international trade.

The close partnership of Dada and Jiajiayue, a large chain group specializing in supermarket chain logistics and distribution, food processing, wholesale agricultural products and foreign trade, began in September 2019.

More than 180 offline Jiajiayue stores launched on the JDDJ platform covering 14 provinces and regions including Beijing, Shandong Province and Inner Mongolia Autonomous Region.

JDDJ is helping Jiajiayue promote its digitalization and online traffic, marketing, order fulfilment and product management while increasing its online sales and customer base.

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