Iconic Chinese sedan brand to open 100-plus sales centers in 2018

Chinese automaker FAW Group will open more than 100 dealerships this year for Hongqi (Red Flag), the country's iconic sedan brand, the company said in a statement on Monday.


A Hongqi B-Concept car is seen during the China Changchun International Automobile Expo in Changchun, northeast China's Jilin Province, July 17, 2016. (File photo: Xinhua)

In order to provide better sales, maintenance and repair services for customers, Hongqi will open the first 63 centers next week. It hopes to establish 100-plus dealerships by the end of this year, covering almost all provincial capitals and major cities. The figure is expected to reach 170 by the end of 2020.

Hongqi made its debut as a parade sedan at Beijing's Tiananmen Square during China's 10th National Day celebration in 1959. Since then, the Hongqi sedan has long been featured in parades during major national celebrations and has mostly been purchased by government departments.

In recent years, it has increasingly explored the private car market by expanding its product portfolio and sales networks.

Hongqi has set sales targets of 100,000 cars in 2020, 300,000 in 2025 and 500,000 in 2035.