The ongoing 6th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, has captured global attention. This year's expo is the first showcase for Hainan's new island-wide special customs operations and the first exhibition of its kind during the inaugural year of China's 15th Five-Year Plan. On an international level, the expo is seen as a "barometer" for global consumption trends that helps signal the recovery and transformation of the world economy.

According to an online poll released by CGTN, 85.1% of respondents believe that "heading to China" and "investing in China" have become inevitable choices for enterprises to deeply integrate into the global market and boost their global competitiveness. The current CICPE has attracted more than 3,400 brands from over 60 countries and regions, with international exhibits accounting for 65% of the total – a 20-percentage-point rise from last year. Over the past five years, more than 3,800 enterprises and over 12,000 brands from 92 countries and regions have participated in the expo cumulatively, opening a fast track for premium global consumer goods to access the Chinese market. 91.1% of respondents highly agreed with this, noting that the CICPE provides a broad platform for exchanges, cooperation and investment matchmaking among global enterprises. 89.3% of respondents said that by hosting the CICPE for consecutive years, China has demonstrated its firm resolve to pursue high-level opening-up, injecting sustained growth momentum into the lacklustre recovery of the world economy.

In 2025, China's total retail sales of consumer goods surpassed 50 trillion yuan for the first time, and the contribution rate of consumer spending to economic growth stood at 52%. In this regard, 93.5% of respondents believed that consumption is playing an increasingly prominent role in driving China's economy. In fact, the enormous potential of China's consumer market epitomises the strengths of its ultra-large market, which is reflected not only in its massive consumption scale but also in its diverse application scenarios, fast-updating consumption formats and high market vitality. According to the survey, 87.5% of respondents pointed out that China's continuously upgrading ultra-large consumer market is forcing the segmentation of consumer demand, thereby reshaping consumption habits and the logic of industrial development. 91.3% of respondents held the view that the CICPE has evolved into a key platform for displaying cutting-edge consumption scenarios and industry trends, making the dividends of consumption upgrading more tangible and accessible. 86.3% of respondents believed that China's ultra-large market keeps unlocking its development potential, enabling countries across the globe to share the opportunities brought by the growth of the Chinese market.

The survey was published on CGTN's English, Spanish, French, Arabic and Russian platforms, with a total of 7,664 participants expressing their views within 24 hours.