Sweet melons in Shache County, northwest China's Xinjiang Uygur Autonomous Region, are in peak harvest, with farmers busy picking the fruit. Expanded planting and better quality have attracted steady buyers and established a solid market reputation.

Melon growing has boosted local jobs and incomes, driving rural revitalization. Meanwhile, by improving varieties and sales links, the county is turning this small melon growing into a big industry for sustainable growth.