BUSINESS Estée Lauder Companies to focus on Chinese consumers more

BUSINESS

Estée Lauder Companies to focus on Chinese consumers more

China Daily

22:51, December 17, 2022

The Estée Lauder Companies Inc. unveiled its China Innovation Labs in Shanghai on Thursday, aiming to focus on the Chinese consumers more.

The Estée Lauder Companies Inc. unveiled its China Innovation Labs in Shanghai on Thursday. Photo provided to China Daily

As a state-of-the-art research and development facility, the 12,000-square-meter center will enable the Estée Lauder Companies to evaluate and prototype skincare, makeup, fragrance, hair care products and new trends.

The center houses leading technology, formulation and clinical labs, collaborative workspaces, interactive testing facilities, packaging prototype labs and a pilot plant that will collectively accelerate the companies' ability to move from insight to commercialization. A live-stream media studio and an experience center are designed to drive innovation while offering compelling consumer engagement opportunities locally.

The Estée Lauder Companies Inc. unveiled its China Innovation Labs in Shanghai on Thursday. [Photo provided to China Daily]

"The Estée Lauder Companies is very proud to open our new China Innovation Labs in Shanghai," said Fabrizio Freda, president and CEO of the Estée Lauder Companies. "Chinese consumers are among the most sophisticated beauty consumers in the world and their exceptional quality standards serve as an inspiration for our company's beauty innovation worldwide. We have had an incredible 30-year history of providing Chinese consumers with prestige beauty products and services and our investment in the Estée Lauder Companies China Innovation Labs is a testament to our long-term commitment to inventing the future of beauty in China, for China and for the world."

According to Freda, the center will focus on innovation that is tailored for the needs and desires of Chinese consumers and will also serve the male consumers.

The Estée Lauder Companies Inc. unveiled its China Innovation Labs in Shanghai on Thursday. [Photo provided to China Daily]

"We will focus on advancing research related to skin repair, anti-aging and UV protection in particular, continue to research new forms and benefits for some of the largest subcategories for our Chinese consumers such as watery and milky lotions, portable foundation and UV-base, and focus on expanding our target consumers with a strong focus on our ageless consumers and men," Freda added.

To demonstrate the company's commitment to sustainability, the facility will be the first LEED&WELL Platinum-certified building for ELC. The company will drive sustainable innovation through its focus on green chemistry, responsible sourcing and sustainable packaging within the facility.

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