Chinese fitness chain Hosa announced Wednesday it decided to establish a research center on physical education with professors, as the company aims to promote a healthy lifestyle among the younger generation.

“The foundation of national fitness is the kids,” said Shi Hongliu, chairman of Hosa. “We need to have an eye on the fitness and health of the young generation.”

The research center’s programs span from PE participation to body balance.

Mao Zhenming, former dean of the College of Physical Education and Sports, Beijing Normal University, has been named the chief of the research center.

“Plenty of Chinese kids are illness-prone, which could be averted through physical education,” Mao said.

China started promoting national fitness in 1995, with a national policy introduced in October 2016 further underlining the importance of fitness.