BUSINESS Google advertising practices targeted in antitrust probe

BUSINESS

Google advertising practices targeted in antitrust probe

AP

08:01, September 12, 2019

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Texas Attorney General Ken Paxton, center, with District of Columbia Attorney General Karl Racine, left, and a bipartisan group of state attorneys general speaks to reporters in front of the US Supreme Court in Washington, Monday, Sept. 9, 2019 on an antitrust investigation of big tech companies. (Photo: AP)

State attorneys general investigating whether Google is engaged in monopolistic behavior are planning to take a deep look into the tech giant’s advertising business.

The office of Texas Attorney General Ken Paxton sent a letter to Google on Monday seeking internal documents about how it sells ads and tracks the behavior of people who use its search engine and other products.

The letter was sent on the same day Paxton and other state prosecutors announced the multistate antitrust probe. The Texas-led investigation involves 48 states along with Puerto Rico and the District of Columbia.

Paxton’s document request seeks more information about how Google acquired and integrated advertising platforms such as DoubleClick and AdMob. It also seeks information about the advertising practices of Google’s Chrome browser and its YouTube video service.

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