BUSINESS Harrods to open private shopping club in Shanghai

BUSINESS

Harrods to open private shopping club in Shanghai

China Daily

18:08, October 16, 2020

The landmark Harrods department store is set for a three-year 200 million pound facelift. (Photo: Xinhua)

London-based luxury department store Harrods is going to launch its first permanent private shopping space in Shanghai in December, part of its efforts to tap into the China market that continues to see strong growth, said its managing director.

"We are going to launch our 'The Residence' in December, and we want to make sure people really understand we've got a huge commitment to China," said Michael Ward, managing director of Harrods.

Ward said it is a much better strategy to open a private club than a brick-and-mortar store, and this suits their brand a lot better.

"There are so many people who have tried it (opening physical stores), and it's not worked well," he said. In case the Shanghai Residence proves successful, they are going to launch more across the country.

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