InterContinental Hotels Group's booth at the recent fifth China International Import Expo in Shanghai. (Provided to China Daily)
Leading hotelier InterContinental Hotels Group has showed great confidence in and commitment to the Chinese market by participating in the China International Import Expo for five consecutive years.
The CIIE is an important platform that promotes China's intent to strengthen international cooperation, and boosts trade liberalization and economic globalization, said Daniel Aylmer, managing director of IHG Greater China.
Moreover, it offers multinational companies an opportunity to declare their local commitments and build mutual trust with the Chinese government, Aylmer said.
"IHG raised its profile in China through the CIIE, while presenting our strengths and strategies to potential investors, clients and other stakeholders," he said.
At the fifth CIIE, which concluded on Thursday in Shanghai, IHG focused on "luxury and lifestyle", with its booth decorations featuring elements of its Regent and Kimpton hotel brands.
Luxury and lifestyle hotels are a key segment for IHG, which has created a total of six luxury brands including Six Senses, Regent, Kimpton, and Vignette Collection, according to the group.
Aylmer added that the luxury and lifestyle hotel market has bright prospects in China as a growing number of high-end consumers have turned to domestic luxury travel.
IHG will continue to spur growth in the luxury and lifestyle business and expand services for Chinese consumers, Aylmer said.
