BUSINESS Internet solutions to drive rural vitalization

BUSINESS

Internet solutions to drive rural vitalization

By HE WEI in Shanghai and WANG ZHUOQIONG in Beijing | China Daily

07:49, March 05, 2021

Enhanced use of digital technologies can help boost rural revitalization, a goal outlined in the policy statement made by the central authorities last month.

Livestreaming is widely used in sales promotions of local products in Nanzhuang township of Mengzhou, Henan province. [Photo/Xinhua]

Pony Ma, a lawmaker from Guangdong province who also chairs internet company Tencent Holdings Ltd, said digitalization in agricultural production needs to be advanced through the marriage of internet technologies and smart agriculture initiatives.

"I believe that the development of digital agriculture and the promotion of agricultural intelligence and modernization are the fundamental measures needed to consolidate the results of poverty alleviation and promote rural revitalization," he said in a written reply to China Daily.

"We should guide internet technology and smart agriculture to 'resonate at the same frequency' and accelerate the digitalization of agricultural production."

Recognizing the key role talents play in realizing the rejuvenation target, Ma suggested introducing a number of projects to foster professional farmers and key countryside governance personnel at the grassroots, through bespoke vocational training that includes agricultural sciences, technology and e-commerce.

"I see the necessity of enhancing digitalization of rural public services and emergency management," he said, referring to the adoption of advanced technologies like the internet of things, big data, and remote sensing to boost rural development.

He also noted that digital means could help appease the issue of left-behind children and the elderly in the countryside, a phenomenon commonly seen in rural areas, where adults often leave hometowns and go to bigger cities for better job opportunities and money.

Ma's suggestions dwelt on experiences from a corporate social responsibility program of Tencent called WeCounty, an initiative aimed at revitalizing China's rural areas through the internet.

In a latest survey among WeCounty villagers conducted this year, more than 90 percent of respondents said they hope to promote internet technology in rural areas as soon as possible and they expect the intelligent improvement of facilities for agricultural production, medical treatment, and basic living.

As a smart information service platform specifically designed for Chinese villages and communities, WeCounty covered 16,283 villages and communities in 30 provinces, municipalities and autonomous regions across the country by the end of January this year.

In his suggestions submitted to last year's annual two sessions, Ma suggested bridging the digital divide between urban and rural areas and entitling more farmers to the benefits of digital economic development.

Rural areas are key to the nation's overall high-quality development. This year the top policy document stressed efforts to comprehensively push forward rural revitalization and accelerate the modernization of agriculture and rural areas.

Zhang Jindong, a deputy to the 13th National People's Congress and chairman of Suning Holdings Group, said digitally empowered rural small-sized retailers will drive the upgrade of rural consumption in the country in a bid to further boost the rural revitalization.

The huge gap between the total revenues of urban and rural consumption also translates into massive potential, he added. At present, small-sized retail stores, or xiaomaibu in Chinese have dominated the retail sector in rural areas. About 6.3 million of these tiny corner shops are operated by married couples in the countryside, amid concerns over counterfeit products, overpricing and unqualified services.

Zhang urged local governments to offer multiple supports to attract leading retailers in the country to empower small-sized retailers in the countryside with digital tools.

Wu Miaomiao in Shanghai contributed to this story.

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