BUSINESS JDDJ sales on Singles Day doubled year-on-year

BUSINESS

JDDJ sales on Singles Day doubled year-on-year

People's Daily app

17:15, November 12, 2020

Dada Group announced on Thursday that sales of JDDJ, its local on-demand retail platform on November 11, have more than doubled over last year. Order delivery accelerated, with the average delivery time shortened by 8 minutes compared to last year. The fast delivery of mobile phones boosted consumption of digital products on JDDJ, and sales on Singles Day are more than 3 times that of the June 18 Mid-year Festival.

(File photo)

According to JDDJ data, the types of on-demand products purchased are constantly expanding, extending from supermarket groceries, fresh vegetables and fruits, to medicine, pets, cosmetics, clothing, mobile phones and so on. During this Singles Day festival, the top categories in terms of sales on JDDJ were rice, oil, mobile phones, refrigerated supplies, and daily and cleaning necessities. 

Sales of sports and outdoor goods products were nearly 5 times that of last year’s festival, with imported dairy, frozen meat, facial care and baking 3 times that of last year, and sales of pet supplies double. 

On November 11, the sales of clothing was 5 times the level from this year's mid-year festival and sales of mobile phones on JDDJ were more than triple. The best-selling brands of mobile phones were Apple, Huawei, Honor, Vivo and One Plus.

Meanwhile, lower-tier cities have exploded with strong purchasing power on Singles Day. Sales of cat supplies in lower-tier cities were 14 times that of last year’s festival. Imported dairy products were 10 times greater, functional drinks 8 greater, and facial care products 5 times greater. 

More than 570 supermarket chains, electronic stores and beauty product stores on JDDJ have been integrated into JD.com, providing one-hour delivery service of supermarket groceries, consumer electronics, daily necessities, beauty cosmetics and other products to JD’s consumers. 

More than 100,000 brick-and-mortar retail stores on JDDJ participated in this Singles Day Festival. Both national supermarket chains and regional retail outlets achieved significant growth in online sales during the festival.

The number one supermarket chain in sales on JDDJ is Walmart and the online orders of many Walmart stores have exceeded 1,000 every day during the festival, proving that the home-delivery business has become an important sales channel for supermarkets. In addition, CR Vanguard's sales are 4 times that of last year, BBK 6 times, and  Lotus more than double. Regional retailing outlets such as Zhongbai Warehouse, Jiarong Supermarket, Chang Dachang and Sanhe Supermarket all set new sales records on the platform.

At the same time, JDDJ has also become a new growth driver in sales for many FMCG brands. The platform boosts brands’ sales through joint marketing campaigns, such as Super CP Day and live-streaming shopping. Both sales of Yili, Mengniu, P&G, Unilever, Mars Wrigley, and Nestle are more than double with last year. During the festival, JDDJ partnered with Mengniu and Fook Lam Moon to launch the exclusive Super CP Day, with sales of Mengniu doubled over the previous week, and Fook Lam Moon tripled by previous week. Live-streaming shopping is another sales engine for brands in this year's Singles Day. More than 4,000 retailers including Yonghui Supermarket, CR Vanguard, Lotus, Wushang Supermarket, Pagoda and MINISO participated in JDDJ’s broadcasting events.

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