BUSINESS Macy’s to launch a clothing line geared toward Muslims

BUSINESS

Macy’s to launch a clothing line geared toward Muslims

AP

08:02, February 07, 2018

Image result for Macy’s

Macy’s is launching a women’s clothing line aimed at Muslim shoppers.

The department store chain says it teamed up with a boutique called Verona Collection and plans to sell the collection of modest dresses, tops, cardigans and hijabs online. The clothing will launch on Macy’s website on Feb. 15.

The brand was developed by Lisa Vogl, a graduate of Macy’s minority- and women-owned business development program, which aims to offer more fashion diversity.

While Macy’s is the first major U.S. department store to sell hijabs, it joins other brands offering products aimed at Muslims. Nike, for example, launched a high-performance hijab last year made for athletics. And Mattel announced plans for a doll modeled after Ibtihaj Muhammad, an American fencer who competed in the Olympics while wearing a hijab.

Related Stories

Terms of Service & Privacy Policy

We have updated our privacy policy to comply with the latest laws and regulations. The updated policy explains the mechanism of how we collect and treat your personal data. You can learn more about the rights you have by reading our terms of service. Please read them carefully. By clicking AGREE, you indicate that you have read and agreed to our privacy policies

Agree and continue