BUSINESS Mahjong machines record 130% surge in sales


Mahjong machines record 130% surge in sales

By Liu Yukun | China Daily

11:56, February 05, 2021

Mahjong machines have become bestsellers before Spring Festival with more people choosing to stay at home to prevent spread of COVID-19, a recent Taobao report said.

People play Mahjong at a square in Beijing on Sept 18, 2020. [Photo/Agencies]

According to the report, average daily sales of mahjong machines for family use surged over 130 percent year-on-year during the holiday shopping season (Jan 20-30). Sales of mahjong machine in Southwest China's Chongqing ranked the top, followed by that in Sichuan and Zhejiang provinces.

The report said the post-85s and post-90s generations are the largest consumer group. Multi-functional mahjong machines, including those with silent mahjong tiles shuffling function, those that can be fold and unfold to save space, and those that can be switched to dining tables are among consumers' favorite products.

According to Taobao, some netizens even left comments on the product pages of certain mahjong machine sellers on the platform, which suggested more efforts on research and development of mahjong machines that allow families of three members to play (typically there are four players for each game).

Mahjong is also gaining popularity in overseas market, which is driving more machine sales.

According to data from Tmall and Taobao, nearly 40,000 automatic mahjong machines have been sold overseas in the past two months.

Ye Jianqiu, general manager of overseas operations of Tmall and Taobao, said the overseas sector of Tmall and Taobao has launched shipping routes specialized for mahjong machines during the holiday shopping season to guarantee quality delivery services.

He Wei contributed to the story.

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