BUSINESS Online shopping event to promote quality African goods in China


Online shopping event to promote quality African goods in China


15:14, April 25, 2022

A young woman collects coffee cherries in Ethiopia. (Photo: CFP)

An online shopping promotion for African goods in China will take place from April 28 to May 12.

Over 300 e-commerce platforms showcasing more than 100,000 brands from over 1 million merchants of both Africa and China are expected to participate in the 4th Brand and Quality Online Shopping Festival and Quality African Products Online Shopping Festival, according to the Chinese Ministry of Commerce (MOFCOM).

The event is hosted by the MOFCOM, jointly with the Ministry of Foreign Affairs, the National Development and Reform Commission, and the Ministry of Industry and Information Technology, among others.

The promotion in the provinces of Hunan, Hubei, Henan and Zhejiang will hear live from African ambassadors as well as anchors from the continent.

Quality goods from 23 African countries, including Ethiopian coffee, Rwanda chili sauce and Kenyan black tea, will be on display.

Terms of Service & Privacy Policy

We have updated our privacy policy to comply with the latest laws and regulations. The updated policy explains the mechanism of how we collect and treat your personal data. You can learn more about the rights you have by reading our terms of service. Please read them carefully. By clicking AGREE, you indicate that you have read and agreed to our privacy policies

Agree and continue