BUSINESS Paid subscribers to exceed 100 million for two leading Chinese online video platforms

BUSINESS

Paid subscribers to exceed 100 million for two leading Chinese online video platforms

People's Daily Online Original

13:59, January 18, 2019

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(Photo: VCG)

Two leading Chinese streaming video platforms, Tencent Video and iQiyi, are expected to see 100 million paid subscribers on their respective platforms in the first half of 2019, Securities Daily reported Wednesday.

By the third quarter of 2018, Tencent Video and iQiyi had gained a total of over 80 million paid users respectively. iQiyi saw an increase of 13.6 million paid users in the third quarter alone, the highest figure for global online video platforms.

Xiao Yanyan, a senior media analyst of CITIC Securities, noted that video streaming was still at an early stage in China, and the number of monthly active users should be at around 500 to 600 million.

Currently, an online video platform charges users little more than 200 yuan for a one-year membership. The subscribers get to watch whatever they want by paying less than 1 yuan per day. It’s a bargain, said Xiao.

He also believes that the arrival of 5G mobile internet services would further boost the growth of online video streaming by elevating users' experience.

People used to download videos to watch at a later time, but 5G technology will enable them to stream videos without any delay, Xiao explained.

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