BUSINESS Shanghai continues rise as global fashion hub

BUSINESS

Shanghai continues rise as global fashion hub

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19:17, September 29, 2022

Shanghai continues rise as global fashion hub

Shanghai managed to maintain its leading position in terms of fashion industry development and has kept up with international fashion capitals like Milan and Paris, a latest ranking shows.

Shanghai Fashion Week ranks fourth in the Global Fashion Industry Index released by the China Economic Information Service on Thursday.

Paris, Milan and London still retain dominant positions, and Shanghai Fashion Week overtook those in New York and London for the first time in terms of media influence as various promotional campaigns. The rise of "China chic" and local designers have contributed to increasing awareness of the event, according to the ranking report.

The index was first released in 2018 when Shanghai Fashion Week was in fifth place.

Shanghai still needs to catch up when it comes to comprehensive industry influence; it is now in fifth position with Paris and Milan leading the ranking.

Zhang Guohua, deputy director of the Shanghai Commerce Commission, said fashion week and relevant activities serve as an important catalyst to further boost Shanghai's position as a major international trading hub.

"After evolving in the past 20 years, Shanghai Fashion Week has built up a new pattern for the development of the fashion industry and brought the city more vitality and fresh ideas," said Tong Jisheng, chairman of the state-backed trading and fashion group, Oriental International Group, also co-organizer of Shanghai Fashion Week.

"We have unprecedented opportunities to push forward the fashion industry to a higher level, and Shanghai is set to become an international fashion center."

The number of brands participating in Shanghai Fashion Week increased 2.3 percent from a year ago, and more than 50 percent of companies participating in the event are local.

The nine-day fashion gala kicked off last week and aims to help build Asia's largest fashion trade market and an influential platform for worldwide debuts of new offerings.

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