Shop Now, a business dedicated to e-commerce giant JD's on-demand consumer retail section, has been added to its paid membership program JD Plus, the company said on Wednesday.
JD Plus members now enjoy Shop Now privileges including festival discounts, phone top-ups and coupons to pay for shopping and utility bills via JD.com.
With over 30 million members as of July 2022, JD Plus is China's largest paid membership program within its industry, according to the JD press release on Wednesday.
About 80 percent of JD Plus members were family-oriented consumers who tended to demand fast-moving consumer goods that sell quickly and at a relatively low cost, the release said.
JD Plus members are highly active, highly loyal and high-spending consumers who enjoy online and offline benefits in cooperation with over 1,200 brands, the release said.