In this May 2, 2019, file photo, the DraftKings logo is displayed at the sports betting company headquarters in Boston. (Photo: AP)
Sports betting giant DraftKings plans to go public and merge with two other firms, the Boston-based company announced Monday.
DraftKings said it will complete its merger with gambling tech firm SBTech and special purpose acquisition company Diamond Eagle Acquisition sometime in the first half of 2020.
DraftKings said the combined company will be valued at $3.3 billion, and it will have $500 million on hand once the deal is complete. It did not give details about its planned initial public offering.
The new company will retain the DraftKings moniker and company co-founder and CEO Jason Robins will continue to lead it, along with a management team that includes co-founders Paul Liberman and Matt Kalish.
DraftKings said it will reincorporate in Nevada but remain headquartered in Boston, where it’s one of the city’s largest tech companies, with roughly 600 workers in its recently opened headquarters in the Back Bay neighborhood.
DraftKings was founded in Boston in 2012 as a purveyor of daily fantasy sports contests, which are are online games that challenge players to build rosters of actual athletes in order to vie for cash and other prizes based on how those athletes do in games.
The company has since expanded into online and retail sports books operations in the handful of states that have legalized sports betting, including Indiana, New Jersey, Pennsylvania, West Virginia, Iowa, Mississippi, New Jersey and New York.
DraftKings had previously attempted to merge with its chief rival, FanDuel.
But the two companies scrapped the plans in 2017 after the Federal Trade Commission and the attorneys general of California and the District of Columbia sued to block it over antitrust concerns.
New York-based FanDuel completed a merger with Dublin-based gaming giant Paddy Power Betfair last year instead.
Robins said the new merger blends DraftKings’ established brand in the emerging US sports gambling market with the “proven technology platform” developed by SBTech, a company founded in 2007 that has offices on the Isle of Man, in London and elsewhere in Europe.
Diamond Eagle Acquisition is a publicly-traded, Los Angeles company that invests in media and digital entertainment ventures. It was founded earlier this year by Jeff Sagansky, a former president of CBS Entertainment, and Harry Sloan, a former chairman and CEO of MGM.