BUSINESS Tesla launches virtual store on Tmall in China

BUSINESS

Tesla launches virtual store on Tmall in China

chinadaily.com.cn

14:49, April 16, 2020

Tesla Inc opened its official virtual store on China's Tmall site on Thursday. (Photo: chinadaily.com.cn)

Tesla Inc opened its official virtual store on China's Tmall site on Thursday, a fresh sign of a deepened footprint in the country following the rollout of the locally made Model 3.

Consumers of Tmall, the business-to-consumer arm of e-commerce giant Alibaba Group, stand to reserve test drives of Tesla's Model S, Model X and Model 3 vehicles via the site, and purchase an array of accessories including physical keys for Model 3 and home-use battery chargers, Tmall said in a press release.

To ride the country's thriving livestreaming boom, Tesla will debut an eight-day online broadcast session starting April 21, during which the electronic carmaker is expected to dish out mini car models for children, 48 hours of test-driving rights for the Model 3, as well as coupons for free charging services.

The US electric automaker sold 10,160 cars in China in March, its highest-ever monthly sales in the world's largest auto market, according to latest figures from the China Passenger Car Association.

Cui Dongshu, CPCA secretary-general, told a briefing earlier this month that Tesla sold around 30 percent of all battery electric vehicles sold in China. The company aims to produce 150,000 Model 3 sedans from its $2 billion Shanghai factory.

Related Stories

Terms of Service & Privacy Policy

We have updated our privacy policy to comply with the latest laws and regulations. The updated policy explains the mechanism of how we collect and treat your personal data. You can learn more about the rights you have by reading our terms of service. Please read them carefully. By clicking AGREE, you indicate that you have read and agreed to our privacy policies

Agree and continue