BUSINESS US snack giant Mondelez launches operations in Bangladesh


US snack giant Mondelez launches operations in Bangladesh


16:35, August 12, 2018


(File Photo: VCG)

Mondelez International has launched operations in Bangladesh, expanding the company's presence in South Asia.

The US multinational confectionery, food, and beverage company set up its country headquarters in Dhaka, marking its entry into Bangladesh, the eighth most populous country in the world with around 160 million consumers.

Kallappa Pattanashetti, who was earlier with Mondelez India Foods Private Limited, has been appointed as country leader and will play a pivotal role in running the company's operations in Bangladesh.

"With our existing experience in Bangladesh, we see tremendous opportunity to bring in our much-loved products to this region and continue to grow here," Kallappa Pattanashetti was quoted as saying in a statement received here Sunday.

"We have inaugurated our corporate office in Dhaka, rolled out billing systems and are currently in the process of establishing a new warehouse. Over the next two years, our focus will be to invest in building our route-to-market and growing market share for our much-loved brands."

Mondelez International's powdered beverage brand Tang has been a market leader in Bangladesh since 1995 and is exported into the country, said the statement.

With the establishment of its own operations, the company said it is now well positioned to tap into the snacking opportunity in Bangladesh by leveraging its global brand portfolio.

Terms of Service & Privacy Policy

We have updated our privacy policy to comply with the latest laws and regulations. The updated policy explains the mechanism of how we collect and treat your personal data. You can learn more about the rights you have by reading our terms of service. Please read them carefully. By clicking AGREE, you indicate that you have read and agreed to our privacy policies

Agree and continue