BUSINESS Video: Samsung doubles down in Indian to help spur growth


Video: Samsung doubles down in Indian to help spur growth


16:05, September 13, 2018

Samsung is pushing to take pole position in India.

Video source: VCG

It's the world's fastest growing major market for phones and Samsung wants to jump ahead of Chinese competition. 

On September 12 it opened its biggest mobile store in the world, in a restored colonial-era opera house.

India's billion-plus wireless subscribers are drawing in phone makers.

It's a tempting market as demand slows down in the US and even in China.Samsung is betting big that it's the company's next moneymaker, as it tries to recover from sluggish second quarter earnings.

The firm is ploughing $700 million into this new phone factory in the outskirts of New Delhi, which Samsung says is the biggest in the world.It's helping to bolster ties between South Korea and India. 

President Moon Jae-in travelled to New Delhi in July, and jointly inaugurated factory with Prime Minister Narendra Modi.Success in India could also help Samsung edge out its global rival Apple, which is yet to open any flagship stores in the country. 

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