BUSINESS WeChat report reveals New Year holiday trends

BUSINESS

WeChat report reveals New Year holiday trends

Xinhua

13:19, February 22, 2018

VCG21gic13811062.jpg

VCG photos 

China's leading social media platform WeChat released a report on user behavior during the six-day Spring Festival holiday.

From Feb. 15 to Feb. 20, more than 768 million people participated in sending and receiving hongbao, or red packets, an increase of 10 percent year-on-year, according to a statement released by WeChat on Feb. 21.

VCG211133477769.jpg

Users from Guangdong, Shandong and Jiangsu provinces led the country in grabbing the largest number of red packets. The most generous user this year was a man from Chongqing Municipality, who sent out 2,723 red packets in just six days. A man from Nanchang, capital of east China's Jiangxi province, was one of the luckiest people during the Chinese New Year receiving a total of 3,429 red packets.

Hong Kong topped the shopping destination choices for Chinese outbound tourists, with Thailand and Japan in second and third places, respectively. Consumers from the post-1990s generation made up the largest portion in terms of overseas spending, according to WeChat.

VCG211143915958.jpg

In the domestic market during the New Year holiday, users spend most in retail sector, restaurant and traveling, according to WeChat.

During the six-day holiday period, a total of 229.7 billion messages were sent on WeChat and 2.8 billion posts made on WeChat Moments. The use of video and audio calls reached 17.5 billion minutes.

During the holiday, the highest number of simultaneous online users for mini games reached 28 million per hour. WeChat users in total walked 6.43 trillion steps during the holiday.  

Related Stories

Terms of Service & Privacy Policy

We have updated our privacy policy to comply with the latest laws and regulations. The updated policy explains the mechanism of how we collect and treat your personal data. You can learn more about the rights you have by reading our terms of service. Please read them carefully. By clicking AGREE, you indicate that you have read and agreed to our privacy policies

Agree and continue