The "My China Style" global short video contest has been launched with the theme of traditional Chinese culture and is open to short video creators, enthusiasts, professional video teams, institutions and video enthusiasts worldwide.
From now until June 2, participants can upload original videos in any genre no longer than five minutes through People's Daily Chinese and English apps.
Other cooperative channels are also recommended including Visual China Group, Toutiao, Kuaishou, Douyin, Pear Video, Haokan, Youku, Suike, Bai Jiahao.
Hosted by the People's Daily and undertaken by the People's Daily New Media Center, the contest aims to discover unique perspectives and high-quality video works that show a prosperous, vibrant and inclusive Chinese culture to the world.
Entries are expected to tell original stories about traditional Chinese culture in a vivid, multi-dimensional and comprehensive way.
With a 50,000 yuan (about $7,650) first prize, the contest will also award second and third prizes, outstanding organization awards and 20 honorable mentions.
Winners will be announced in early July based on online voting and judges' scores.