The licensed toys of Mascots for Beijing 2022 Olympic and Paralympic Winter Games, Bing Dwen Dwen and Shuey Rhon Rhon were officially released on Saturday.

(File photo: China Daily)

The licensing program aims at better marketing project of the Beijing games, highlighting the features of the host city and promoting public participation.

Other new franchised products including stationary, garments, badges, and art works will also hit the market soon, according to China Central Television.

(Compiled by Shen Feng)