Musicians at the opening ceremony of the Polaris Music Center. (Photo: Sony/ATV Music Publishing)
The world's largest music publisher is trying to encourage the spirit of creation among musicians, and Polaris International Music Week, which is aimed at the younger generation of talent, guided aspiring musicians with a master class and songwriting camp.
Organized by Sony/ATV Music Publishing, Polaris International Music Week is a unique opportunity for young Chinese musicians to communicate with industry leaders.
The master class brought together industry insiders, including international producers, songwriters, lyricists and engineers.
The line-up of musicians, which included renowned Singaporean composer and producer Li Weisong, shared their experiences in and views on music production, songwriting, and recording techniques.
Another highlight was the song camp. Since 2015, the event has been held in Hong Kong, Tokyo and Taipei, and featured Chinese singers and songwriters, such as Hua Chenyu, Jike Junyi, and Chen Chusheng.
In its fourth year in Beijing, top producers and songwriters from 10 countries and regions took part.
The group spirit would guide musicians to co-write and create new songs for Asian, and especially Chinese, artists.
"It’s very cool when one person in the room has a rock background, and the other is a pop person, then something new can come out from the collaboration. So different backgrounds can spark ideas that would not exist [otherwise]," said Anders Frøen.
"We think the benefit of having writers from all over the world combine with Chinese writers will hopefully create something magical for the Chinese music market," said Guy Henderson, President of International Sony/ATV Music Publishing.
The Polaris International Music Center was also opened in Beijing’s Sony Explora Science location. The center, which has four studios in different styles, will serve as a permanent place for songwriters and producers from around the world to share, communicate and create music in China.
"In the last three years, China has become such an important territory for us. And one of the main reasons for that is local repertoire, and local artists. The majority of the market is local. So we built up the Polaris studio," Henderson added.
China is currently one of the world's fastest-growing music markets, and Henderson said China will continue to be one of Sony's priorities in the near future.