Beijing Shunxin Agriculture Co. Ltd. became the latest Official Sponsor of the Olympic and Paralympic Winter Games Beijing 2022, the Organizing Committee announced here on Wednesday.
Shunxin will supply Beijing 2022 with fresh meat, seafood, fruits, and vegetables, according to the partnership.
Zhang Jiandong, Beijing's vice mayor and Executive Vice President of Beijing 2022, unveiled a composite logo that juxtaposes the Shunxin trademark and Beijing 2022 emblems at a ceremony at the Organising Committee's headquarters.
"Shunxin as an Official Sponsor carries our trust and we also have high hopes for the company, as food quality is key for the success of the Games," said Han Zirong, Secretary General of Beijing 2022.
"We expect Shunxin to strictly follow Olympic standards on food safety throughout the manufacturing and shipping processes," Han added.
Wang Ze, Board Chairman of Shunxin Holdings, said, "We will follow first-class standards to achieve first-class quality and deliver first-class services for Beijing 2022."
Beijing 2022 launched its marketing program in February 2017. Eight tier-one Official Partners have been signed including Bank of China, Air China, Yili Group, ANTA and ect..