CHINA Chinese music platform celebrates a decade of classical music


Chinese music platform celebrates a decade of classical music

Global Times

03:46, December 13, 2017

A singer performs at Kuke's 10th anniversary celebration. Photo: IC

As China's first non-pop music digital platform, has dedicated itself to promoting the development of classical music in China, Yu He, the site's founder and president, said on Friday at an event celebrating the company's 10th anniversary. 

According to Yu, by collaborating with international music studios including Naxos, Marco Polo and Countdown, Kuke has grown its music portfolio into one of the biggest in the world, covering most of the world's classical music as well as local folk music in China, the US, Spain and Japan. The platform currently boasts more than 1 million songs from a host of musicians. 

"With this giant music library, Chinese music lovers can appreciate these voices from Heaven without traveling abroad. Additionally, we now are working with Wiener Staatsoper in Vienna to bring their concerts to classical music fans in China," Yu added. 

In keeping with the latest trends in technology and the market, Kuke is also getting involved in music education. 

At Friday's celebration, Kuke released two music apps that take advantage of the latest AI technology - Smart Guzheng, which can help correct and guide beginners as they learn to play the traditional Chinese stringed instrument the guzheng, and Smart Music Box, which features an AI assistant and a large library of copyrighted classical music. 

Yu also emphasized Kuke's efforts in preserving and promoting the traditional music of Chinese ethnic minorities through digitization. 

Additionally, the company's Chinese Contemporary Composers project has helped produce a number of original albums with renowned Chinese orchestras. 

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