Many Chinese netizens rejected accepting apology of the Chinese clothing brand JNBY for the inappropriate and horrific prints being used on its children's clothing products, such as the "Welcome to Hell" and "Let me touch you" phrases, and exposed more similar problematic designs over the weekend.

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Many of the messages printed on JNBY children's clothes were related to violence, heresy, racialism and sexual innuendo, customers and netizens found.

After some customers complained about the hell-like patterns on the clothes they bought from "jnby by JNBY," the children series under JNBY, the company apologized on social media on Thursday, saying it has removed the products from their website.

The apology was nonetheless rejected by many Chinese netizens, who exposed more of JNBY's inappropriate patterns and phrases they found on children's clothes, urging the company to clearly explain its design concepts and intentions.

On a Twitter-like platform Weibo, netizens posted photos of JNBY's designs under its apology post. Some of the photos featured disturbing phrases including "The whole place is full of Indians. I will take this gun and blown them to pieces," and the image of a red fruit and two birds placed between a woman's naked legs.

More photos of JNBY children's clothing spreading online have sparked controversy over the weekend. One photo shows a girl wearing a dress with a picture of two naked people touching each other. Another shows prints of a Satan-like figure chopping a leg and a phrase "I just need a foot" alongside.

"As a mother of five-year-old, I feel scared," one Weibo user wrote. "I can't imagine the company's intention in designing these clothes for kids. I must stay away from the brand and for fear that it may mislead my daughter."

JNBY Design Ltd closed at HK$ 14.98 ($2.04) per share on Friday, a 13.21-percent plummet.

A public document circulating online showed JNBY's co-founder and corporate juridical person Li Lin, who is in charge of the company's product designs, changed her nationality. The 2016 prospectus showed the nationality of Li and her husband Wujian as The Federation of Saint Kitts and Nevis. The authenticity of the document could not be verified.

With 1,931 stores worldwide and 4.126 billion yuan ($638.70 million) of annual sales, JNBY has been frequently trapped in scandals in recent years. In February 2019, its sub-brand CROQUIS removed a bag collection for suspected plagiarism.