Shoppers at an imported goods store at the bonded port area of Qingdao, Shandong Province. (File photo: China Daily)

BEIJING, March 18 (Xinhua) -- China's consumption has showed strong resilience despite the short-term economic repercussions of the novel coronavirus outbreak, the Ministry of Commerce (MOC) said Wednesday.

Food sales picked up 9.7 percent year on year in the first two months, as people shifted from dine-in to take-out, MOC official Wang Bin told a press conference.

Meanwhile, protective gear and health and sanitation products registered notable sales increases, Wang noted.

New consumption and retail models including "contactless" pick-ups and live-streaming are gaining momentum while emerging sectors such as artificial intelligence are burgeoning against the broader consumption downturn.

Affected by the outbreak, retail sales of consumer goods, a major indicator of consumption growth, declined 20.5 percent in the first two months of this year, down 28.7 percentage points year on year.

Hotels, restaurants, barber shops, department stores and shopping centers were among the hardest-hit, with far fewer customers since the outbreak.

As policies to boost consumption start to take effect, China's consumption growth will recover, Wang said.

"The epidemic will not change the trend of long-term stability and continuous upgrade of China's consumption," he added.